You may have seen some influencers and businesses jump to TikTok with thousands of followers. But how do they get such a massive audience in no time?
Well, they have used a smart shortcut to save time and avoid the effort needed to grow an account from scratch. This shortcut is to buy TikTok accounts that already have a large number of engaged people.
But, is purchasing a TikTok account worth it?
In this article, we will describe everything about buying TikTok accounts in depth, including the pros and cons. So, stay connected till the last line to explore more!
Pros of Buying a TikTok Account
Based on insights from TikTok users and experts, here are the pros of buying a TikTok account:
1. Quick Audience
One of the titanic advantages of buying a TikTok account is winning an instant follower base. This helps businesses quickly promote their brand instead of spending months trying to build credibility. It lets you test different content, post times, and audience preferences without starting from zero. Moreover, if you buy an account, you do not need to start from zero as your profile already has:
- Established followers.
- Consistent engagement (likes, comments, shares)
- Content that holds the potential to go viral anytime.
2. Saves Time & Effort
It requires deep attention, patience, and a struggle of months to grow a TikTok account from scratch. With that, a strong content strategy is also necessary to uplift the follower count. However, purchasing a TikTok account skips the slow growth process, and provides you with a massive pre-built audience. You don't need to spend time thinking of content ideas, making videos, replying to comments, etc. So, you can use the saved time to focus on your brand and plan videos that fascinate the audience.
3. Uplift Credibility
A TikTok account with thousands of followers looks more credible than a brand-new account with zero engagement. Studies and experiments show that people trust popular social accounts more than those with fewer followers. If many people follow an account, others are more likely to follow too. That's why, more followers help brands and influencers get better deals and earn more money.
4. Monetization Opportunities
Purchasing a TikTok account can be worthwhile if the followers are real and actively engage with your content. It's because brands check likes, comments, and views on accounts before they work with influencers. Brands pay more to those with high engaged followers count and vice versa. Moreover, a TikTok account with a strong follower base can make money in different ways. These are:
- Through brand-sponsored videos.
- Affiliate marketing.
- Live stream gifts from fans.
- By joining the TikTok Creator Fund.
Cons of Buying a TikTok Account
1. Fake Followers & Bots
Not all accounts for sale have real, active followers. At the backend, many accounts with high follower counts are bots sometimes or grown with fake engagement strategies. When you buy such accounts, it can hurt your credibility. The reason is that TikTok’s algorithm loves engagement over follower count. So, a TikTok account with inactive followers may struggle to gain engagement.
2. Violation of TikTok’s Policy
TikTok policy doesn't allow selling or purchasing of TikTok accounts. Still, some people try to avoid getting caught by slowly changing who controls the account, but TikTok can still remove it anytime. Also, if you don’t check its compliance before purchase, you're at risk of losing your account as well as money. However, if TikTok detects an ownership change, they may:
- Ban the account permanently.
- Reduce the account’s visibility, and videos may stop appearing on the "For You" page or search results.
- Restrict monetization options like less access to features like the Creator Fund or brand deals.
3. Brand Remodeling Challenges
Most purchased TikTok accounts are built around a specific niche. If you switch content topics immediately after purchase, you might lose engagement and followers. To keep more followers, slowly change the content and keep them interested with fun posts.
4. Security Concerns
When you purchase a TikTok account, you can be scammed during the ownership change of the account from the seller's end. If you don’t get full access, the seller can reclaim ownership and take back the account anytime. Plus, TikTok may detect the ownership change and ban the account, which can cost you both money and effort.
How to Buy a TikTok Account Safely?
If you have decided to buy a TikTok account, make sure that the account is legal, has an active and engaged audience, and aligns with your niche. Plus, pick a reliable platform with verified sellers and change the email, password, and linked phone number immediately after purchase. Also, make sure that the seller provides full account details before payment. In this way, you can get legally complete access to the account that keeps your investment safe.
Is Buying a TikTok Account Worth It?
The perfect answer to this question is, yes as well as no because purchasing a TikTok account has both pluses and minuses.
However, if you’re looking for instant social proof, then buying a TikTok account can be helpful. It saves you from initial struggle and helps start your social journey with a strong foundation. With high followers, your account looks credible, and you can start making money using different ways. Also, you don't need to take care of multiple challenging things like content plan, video creation, interest of people, post time, etc.
However, there are some serious risks associated with it too. Some accounts can have fake followers, brand remodeling, and TikTok policy violations that cause potential bans, which make it a risky investment.
